love to run blog

How to Grow Your Race

Erin Hesch March 10, 21

If you are hosting a race and want to find out how to get more people to sign up, you’ve come to the right place! We have a few tips and tricks to help you get more registrations for your races.

First, you’ll want to use social media to your advantage. You should have a social media presence for your race, whether it be through the race organizer’s pages, or independent pages for the race itself. Share organic and engaging content with calls to action to sign up for your race. Some platforms you should use include Facebook, Instagram, and Twitter. Remember to have a regular posting schedule, and reply to comments and direct messages as soon as possible to drive engagement up.

You can also use paid promotions on social media. For example, on Instagram, you can promote already posted material if you have a business account, with which Instagram will create an audience of people similar to your followers to gain more reach on your post. Or, you can set up an ad with their Ads Manager tool, where you can choose your ad objective, target audience, and ad format. With both kinds of ads, you decide your budget as well as how long you’d like to run the ad. There are also options for Instagram Stories ads: Instagram says that 58% of people became more interested in a brand/product after seeing it in Stories, and 50% of people said they visited a website to buy a product or service after seeing it in Stories. This is very promising for you as a race organizer!

Another option is to reach out to influencers on social media. Influencer marketing is important because it gives your audience a new perspective on what you are offering. For your race, you can contact runners in your area who have a following on social media. Remember that going big isn’t always the best option, either—micro-influencers can be very beneficial to your brand too! Influencer marketing is all about finding a good partnership between your brand (your race) and the influencer. You want to find someone who believes in your race and will offer trustworthy opinions to your combined audiences.

Finally, a great way to gain more race registrations is to list your race on race-finder websites, like iLoveRuns! Our site is easy to use and inexpensive, and it will allow your race to be seen by more people, ultimately improving your search engine optimization. This means more people searching online for races will see your race. The better visibility your race has in search results, the more likely you are to gain attention and attract prospective runners to your race. Be sure to use important keywords, like the title of your race and the location. You can add a race on our site at!

We hope that you use these tips to increase the amount of registrations for your race. Best of luck, and let us know how your race goes! 


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